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Website speed optimization, without a rebuild

Images, scripts, fonts and settings tuned on the site you have, in Webflow, Framer or code, and measured before and after. Faster pages rank better and lose fewer visitors.

A SPEED SCORE B PAGE LOAD PERFORMANCE MOBILE 0 10 20 30 40 50 60 70 80 90 100 +30 90 OUT OF 100 BEFORE 60 AFTER 90 GET / MOBILE, SLOW 4G 0 S 1 S 2 S 3 S 4 S 5 S BEFORE LOAD 4.2 S HTML CSS CSS JS JS JS JS FONT FONT IMG IMG IMG IMG JS LCP AFTER LOAD 2.0 S HTML CSS FONT IMG JS IMG IMG JS IMG LCP −2.2 S WAITING DOWNLOAD LOAD LCP CORE WEB VITALS PASSED METRIC BEFORE AFTER LCP 3.9 S 1.6 S CLS 0.18 0.02 TBT 620 MS 90 MS REQUESTS 48 21 PAGE WEIGHT 3.1 MB TO 0.9 MB BEFORE AFTER IMAGES SCRIPTS FONTS CSS
Fig. 2.3A page load before and after optimization

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What you get

A site that loads faster on phones, with the design untouched.

Whatever the tool, most of the gap comes from the same few causes, and I fix them in order of effect.

  • A speed audit

    Each template measured on mobile, with the causes ranked by the time they cost.

  • Images that fit

    Resized, converted to WebP or AVIF, and loaded only when they are needed.

  • Fewer scripts

    Unused tags removed, and the rest loaded after the page is usable.

  • Lighter fonts

    Fewer files, in WOFF2, with the headline font preloaded.

  • The tool’s own settings

    Webflow, Framer and coded sites each have switches that help and are often off. I turn them on and test everything they touch.

  • A before and after report

    The same pages measured again, three runs each.

How it goes

  1. 01

    Measure

    I run every template on mobile three times and keep the middle result.

  2. 02

    Estimate

    You get the list of fixes, with hours next to each one.

  3. 03

    Fix on staging

    The changes go to a staging copy first, so you can compare.

  4. 04

    Publish and measure again

    The report shows the scores before and after.

Price

About a day of work for most sites.

Billed by the hour, with the estimate first. If the cause turns out to be structural, I tell you before going any further.

Hourly rate

40

USD an hour

Shown in

Home cleaning

Polina’s Cleaning

A booking-first site for a Minneapolis cleaning company.

View case
The Polina’s Cleaning home page

Health tech

Shen AI

One Webflow site in five languages, looked after month by month.

View case
The Shen AI home page

Questions

Why is my site slow?

Usually for the same few reasons: images larger than the space they fill, scripts from other companies, too many font files, and a heavy first screen. The tool itself is rarely the main cause.

Why is the mobile score worse than the desktop one?

The test runs on a slow phone and a slow connection. Scripts and large images cost far more there than on a laptop.

Can every site score 90 or more?

Many can, not all. Builders such as Webflow and Framer load scripts of their own that cannot be removed. You get the likely range after the audit, not before.

Will speed work break our animations?

It should not. Animations are tested on staging before anything is published, and you decide about any that have to go.

Will the design change?

No, unless the first screen itself is the problem. Then you decide what to simplify.

What if the score is still low afterwards?

Then the cause is usually the platform or the structure, and moving the site to code is worth pricing. I will say so.

What clients say.

From clients I built sites for. A card with a site opens its case study.

  • The Filjan Bud home page

    Construction

    “I highly recommend working with Max. He took me through the whole process smoothly and gave a lot of professional advice along the way.”

    Jan Trębski
    Owner, Filjan Bud

    View case
  • The TC Masters home page

    Legal careers training

    “He not only transformed our vague ideas into a stunning website but also exceeded our expectations at every turn.”

    Michał Gruchalski
    TC Masters

    View case
  • The Modum School home page

    Tutoring school

    “The process of creating a website is usually associated with agony. Here it was realized in a flash.”

    Tomasz Domański
    CEO, Modum School

    View case
  • The Young Urbanists home page

    Non-profit, towns and cities

    “I LOVE LOVE the websites you have built for me and later in the year I am bringing more website projects to you.”

    Roland Postma
    Managing Director, Young Urbanists

    View case
  • The TC Masters offers page with three plans

    Legal careers training

    “He communicated with us throughout the process and made sure that the final product was top notch.”

    Cihangir
    TC Masters

    View case
  • Cleaning services

    “I told them how good of a job you are doing and how great of a partner you have been to Clean with Sunshine.”

    Carl Ferreira
    Proprietor, Clean with Sunshine

Goes well with

Migration from Webflow to custom code

The same site, rebuilt in code and moved to your own server. The monthly plan stops, the pages get lighter, and hosting and SEO are yours to control.

Service

Technical SEO

Broken links, missing redirects, thin metadata and pages Google skips: found, fixed and checked in Search Console, on a site in Webflow, Framer or code.

Service

Your site

Not sure what your site needs first?

Get a free site audit

Next service

New site or redesign

04 / 25

Free audit

Get a free audit of your site.

A 5 to 10 minute recording with three things to fix. No call needed, and nothing to sign afterwards.